Case Study: Wyoming Blockchain Symposium

Client: SALT in partnership with Kraken
Event: Wyoming Blockchain Symposium
Attendees: Over 1,500 in-person, thousands reached via live broadcast

Event Overview

The Wyoming Blockchain Symposium brought together industry leaders, policymakers, and innovators to discuss the evolving landscape of digital assets. Held in the rugged, remote environment of Wyoming, the event aimed to bridge the gap between technology and regulation in the blockchain space.

Goals and Objectives

The symposium aimed to catalyze forward-thinking digital asset regulation, promote a decentralized global financial system, and drive institutional understanding and adoption of blockchain infrastructure. These goals shaped the event’s structure, content, and speaker lineup.

Target Audience

The event attracted policymakers, blockchain developers, financial institutions, investors, and entrepreneurs. It was designed to foster discussions among decision-makers who influence the future of digital assets and blockchain technology.

Challenges and Solutions

Organizing an event in Wyoming came with unique challenges. The remote location made accessing high-quality production resources difficult. To address this, we collaborated closely with the in-house AV provider and sourced non-local vendors to secure top-tier equipment at competitive prices. Managing multiple vendors in such an environment also required precise coordination. By integrating directly with the SALT team, we ensured seamless communication and effective management throughout the event.

Our Approach

Choyce Creative was brought on board to manage event production and content creation, seamlessly integrating with the SALT team to ensure every detail was covered. We focused on three core areas:

Vendor Collaboration: With local resources scarce, we coordinated closely with the venue's in-house AV provider and sourced trusted non-local vendors. This approach allowed us to secure top-tier equipment and services at competitive prices, ensuring quality without exceeding budget constraints.

LED Wall Design and Content Creation: A signature feature of SALT events is the large LED wall, which serves as both a scenic backdrop and an informational display. We worked hand-in-hand with the SALT team to develop visually striking key art that highlighted the event's mountain setting in Wyoming. This fusion of natural elements with a tech-forward aesthetic created a cohesive and immersive brand experience.

Live Broadcast Production: To extend the event's reach beyond the physical venue, we utilized cameras from our production inventory and assembled an expert crew to produce a seamless live broadcast. This allowed thousands of virtual attendees to engage with the event in real-time, enhancing its overall impact.

Notable Speakers

Notable speakers included Senator Cynthia Lummis (Wyoming), Senator Tim Scott (South Carolina), Governor Mark Gordon of Wyoming, Jenny Johnson (CEO of Franklin Templeton), and Raj Gokal (Co-Founder of Solana). Their contributions added significant value, sparking dynamic discussions on digital assets and blockchain infrastructure.

Results and Impact

The symposium exceeded expectations. Attendance surpassed projections, with over 1,500 in-person participants and thousands more engaging via the live broadcast. The event received overwhelmingly positive feedback from attendees, the blockchain community, and even other clients who heard about its success.

Lessons Learned

Navigating logistical challenges in remote locations underscored the importance of adaptability and proactive problem-solving. Clear communication with both local and non-local vendors proved essential in ensuring smooth execution despite resource limitations.

The Importance of Collaboration

Our success was rooted in close collaboration with the SALT team. By embedding ourselves within their operations, we could anticipate needs, address issues before they escalated, and create a seamless experience for both the client and attendees.

Key Takeaways

Strong vendor relationships, clear communication, and integrated client collaboration are critical for effective event execution. Attention to detail and proactive management can turn potential obstacles into opportunities for success. Choyce Creative delivered more than just event production—we provided a strategic partnership that made the Wyoming Blockchain Symposium a standout event in the blockchain space.

Ready to Elevate Your Next Event?

At Choyce Creative, we don’t just manage events—we become part of your team, ensuring every detail is executed flawlessly. Whether you’re planning a conference in a remote location or a large-scale event with complex logistics, we’re here to help you make it a success.

Let’s create something extraordinary together.